The Vanguard Gym Model
The Franchise Model
In short, Franchises are federally regulated devices which require that Franchisors disclose and layout exactly what is being offered to prospective Franchisees to ensure a forthright and transparent approach to growing a particular brand. Franchisors are in the business of growing their brand through independently owned and operated a Franchises and are present to assist them in all aspects of owning, and operating their business. In the case of a fitness center, this may include helping identify potential successful locations of operation, advising what equipment to purchase, what contractors to use and the color of paint on the walls. It is our opinion, that the franchise can build a consistent brand while maintaining the individuality of the club owner who has spent the hard earned money to achieve this goal for the benefit of the corporate office.
A Vanguard Key Club Franchise protects our “method of operation” and maintains a consistency among its Franchisees in this area, all while allowing club owners to dictate the certain areas where their market demand may be different form another’s. Particular covenants pertaining to equipment and facilities maintenance, software and access systems remain consistent throughout the brand, however, equipment choices and standardized decor requirements are followed on a per club basis with great flexibility. Territorial fees are broken down on a per location basis and first rights are given to any existing location before a new one can open close by. Franchise fees are also much more affordable often exceeding 60% less than the typical franchise.