How is this a semi-absentee model?
Vanguard Key Clubs is designed so owners don’t need to be on-site daily. With 24/7-member access, automated management systems and software, and streamlined operations, you can oversee the business while maintaining other professional or personal commitments. No managing staff, this creates a flexible work-life balance where you can quite literally do the job from anywhere (as long as you have access to the internet).
Do I need fitness experience?
No fitness background is required. The franchise is built for business-minded operators. We provide full training and resources so you can successfully run and grow your club, regardless of your prior industry experience.
How long does it take to open?
Most franchisees open within 6–9 months of signing. This includes site selection, lease negotiation, buildout, equipment installation, and pre-opening marketing—with full guidance from our team.
What kind of ongoing support do you offer?
We provide continuous support well beyond opening day, including:
• Comprehensive training in operations, marketing, and member service
• National and local marketing support
• Proprietary management software and best practices
• Regular check-ins and operational guidance
• Updates in fitness technology and equipment
• A network of fellow franchise owners
Why Vanguard?






Founder & Legacy
Built by Gym Owners, for Gym Owners


Investment & Financial Overview
What Does It Cost to Own a Vanguard Key Club?
Franchise Fee:
$40,000
Total Investment:
$207,800 - $527,500
Royalties:
5% of gross revenue
National Marketing Fund:
2%
Brand Development Fund:
2%
*Financing available via 3rd-parties
Request Franchise InfoLifestyle & Ownership Flexibility
Lifestyle & Ownership Flexibility


Training & Support
We've Got Your Back - Every Step of the Way






Testimonials
Hear From Our Franchisees
TotoMax
Clean club. It's stocked well with equipment to hit all muscle groups. Was skeptical about how clean it / managed it would be due to the keyless access, but happy to say the current gym members care enough to keep things clean and organized throughout the day.
Frank L
I dig the new location, with plenty of parking ( I go mid mornings weekdays) Gym is always clean, very nice equipment, would love to see the rower fixed though
Jim L
A real gym with real weights; not a social club like too many. You can work out on your schedule with like minded lifters. A key entry card lets you come and go 24 hours a day. Love Vanguard, great way to start your day.
Market Opportunity
Why Now Is the Time to Invest
The fitness industry is growing rapidly - projected to reach over $200B globally by 2030. Consumers are seeking convenience, low-commitment access, and tech-friendly solutions - everything Vanguard delivers.
Latest Articles On Our Franchise Model
Inquire About Opening A Vanguard Gym
Ready to Join the Vanguard Family?
Fill out our form and take the first step toward owning a Vanguard Key Club.
Whether you want to grow a portfolio of clubs or keep your day job, our semi-absentee model makes it possible. With no need for on-site staff, you can manage operations, view club analytics, and interact with members - all from your phone or laptop.